Now in era of digital marketing everyone want to make
presence in Search Engine First Page specially on Google. Due to low cost
marketing and huge return business professional preferred this way of digital
marketing. Learning SEO is not a big deal in current scenario of internet
friendly environment where everyone is moving by taking the word in his pocket
via smart phones. So get digitalized and spread in the word with the speed of
JET.
Lets start with some basic steps of SEO on your web page.
<h2>Keyword Selection</h2>
First of all decide your keywords on which you want to get
appear on search engines. These words are reflection of Search Engine result
Page(SERP).So be careful when choosing these Keywords. These should be customer
oriented means should be part of search string through which client search your
business on Google.
Content Writing
Now write your Business detail on Web page .You must have
some significant matter on your Blog or Web page that describe your work
/services/products or business in better way. When writing your details use your keywords multiple times on your web
page.
Keep some point in your mind at the time of content writing
Keyword density should be 5-7% on page. Means if you have
100 words on your page then a keyword can be used 5 to 6 times on page with
different phrases.
Avoid Duplicate content and copy paste strategy from other
sites.
Fresh Content get more response.
Content presentation should be impressive .
On Page Work
Now give some Genuine information in short about your business
to your customer through some more specific HTML Tags which are considered by
search engines.
<title> Tag
This
tag must be shown in <Head> section of your HTML Document. Here we give
very short description of our page having length up to 60 characters. We should include our keywords
in this section as this is very Important tag according to SEO guidelines.
Each
page must have different Title Information.
Meta Keyword Tag
<meta name=keywords
content='Add keywords separated by comma (,)'>
Meta Keyword tag is used to tell
about your keywords which are separated by comma character.You can add multiple
keywords and phrases over here.
Meta Description Tag
<meta
name="description" content="Short description of
business">
In
Meta Description We provide short description about our web page up to 2-3
lines. Meta description should be keyword rich you must use your main keywords
in the description.
Each
page must have different meta description
, avoid duplicate contents in Meta tags.
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